Jeanne Liedtka, Professor at Virginia Darden School of Business
Why Design Thinking Works
Around the globe and across all sectors of the economy, pressures are intensifying for innovation and growth. Increasingly, organizations are turning to design thinking as a potentially powerful tool kit for unlocking innovative energies and ideas. But what is design thinking and why does it work? This session will answer those questions, focusing on DT’s role in building a capability for innovative action across all types of organizations – from the front-line to the executive suite, and will examine interesting examples from a diverse set of countries and sectors.
Kara Pecknold, Creative Director at Frog
The Business of Designing Change
Frog’s mission is to advance the human experience through design and to accomplish this goal, it applies design thinking methods and mindsets. Over its 50 year history, their teams have learned that getting to the heart of systems and organisations has the potential to create significant change in the world.
Drawing on some of frog’s recent work and collaborations in the space of designing with and for children, “Super Adults” and communities, Kara will share some of the process and learnings that can provide fresh perspective and guidance to those who want to bring more design thinking into organisations and in turn, increase impact on society.
Ivar Björkman, Executive Director Openlab
In the Making of Co-creating a Societal Innovation Labs: Learning Outcomes and Reflections on how to Make it Happen
Co-creation labs that involve different stakeholders are growing all over the world and Openlab Stockholm was one of the first. The presentation will focus on how design thinking has been used as a core method for making it happen and learning outcomes, both success and obstacles. The presentation will also go into what is the next step for design thinking for meeting the demands for the future.
Presentations and panel discussion 1
Randy Salzman, Journalist and former communications professor at the University of Virginia
Batten Design Thinking for Analytically-Oriented Minds
Introduction to the Batten Design Thinking methodology developed by Dr. Jeanne Liedtka and Tim Ogilvie, different than most because it is aimed primarily at analytically-oriented bureaucrats and substantially written by an accountant with a bottom-line mentality. This approach was not developed by self-identified creative or intuitive thinkers, but rather by diagnostic, educational minds; minds which are comfortable with structure and are, therefore, identify easily with mid-level organizational managers. While other design methodologies emphasize wonderful tools for helping participants be creative and think outside the proverbial box, the Batten method provides a distinct 15-step process which emphasizes the social technology elements of design amidst a “bureaucratic safety” encouraging participants to chance trying collaborative creativity.
Mick Jackson, Founder of the WildHearts Group
Re-Imagining the Role of Business
At WildHearts we believe that business must be a force for good. Indeed, with its immense resources and talent, it is uniquely placed to do so. Our passion is to inspire companies to re-imagine their place in the world. Why is this so important? The world is changing. Corporates are being judged by more enlightened standards than before. The companies that will thrive and remain relevant are the companies that play their part in addressing humanity’s most pressing challenges. But how do you achieve this in reality? In his talk Dr Mick Jackson will discuss how the WildHearts Group and its multi-award winning, Values Driven Entrepreneurship training programme Micro-Tyco is re-imagining the role of business and as a result has transformed over one million lives globally.
Presentations and panel discussion 2
Merel van der Woude, Creative Director at Butterfly Works
What Happens to the Designer When Design Thinking Meets Co-creation?
Design thinking has changed the role of the designer as it made the design process more transparent but also more accessible to anyone who want to create relevant and user-friendly products or services. At Butterfly Works we take it a step further by emphasising on a co-creation approach. This means we actively engage all relevant stakeholders in a creative process of unwrapping the design challenge, ideating a solution and developing a solution through iterative prototyping rounds. As a facilitator of this process we connect different people that have different skills, viewpoints and backgrounds, making them all designers and co-creators of the solution. I will present my ideas and tips on how the designer can release creativity, push to innovate and together come to solutions no one thought of at the start.
Mito Mihelic, Head of User Lab at VC/O GmbH Berlin, Docent at Anhalt University of Applied Sciences
Are Designers (Really) the Worst Design Thinkers?
More info is coming soon.
Presentations and panel discussion 3
Sunita Maldonado, Project Consultant & Communication at Wemakeit.ch GmbH Design Thinking Mentor at ZHdK Design Thinking Program
Starting Today: Design Thinking in Practice
You have heard of Design Thinking, are convinced by its principles, might have learned some methods and excited to start using it for your professional context. But now what? Suddenly that easy process seems huge and too many aspects need to be taken care of.
We will have a look at how you can integrate Design Thinking into your daily (work-) life right away: Which mindset is crucial, what tools are the right ones to begin with, how to apply the process on a small scale and, when do trainings help you and your employees or co-workers to jump to the next level. You do not have to change your whole organization right away, smaller steps are just as bold – and we will see which ones to begin with.
Valentina Piquerez, Project Leader, Creative Mornings
Design Thinking as a Fundament for Everyday Work
A methodology for community building
Design Thinking as a methodology to help develop creative and collaborative communities through co-creation. It encourages a shift in perspective when people are put front and center of the creative process, leading to more horizontal (flat), circular, creative organization through mindfulness and empathy.